Campaigns in HOK-Elanto

Ice Hockey world championship in 2013

Sports Academy Helsinki was one of my customers at the time in HOK-Elanto. It was one of the finest sport bars in Finland where was tv screens nearly in every corner. You could watch your favourite teams game even if you went to the toilet. Bar had also a nice sauna area what could been rented for private parties. I made a lot of different kind of campaigns for Academy and I loved it because I had a chance to design freely what I wanted. One of the memorable projects was Ice Hockey world championship in 2013. We had a photoshooting with one of our colleague and he was a hockey player in Photostudio in Helsinki. Post-processing was made together by me and my college Antti Hämäläinen.

Materials for this campaign: Posters, abribus, banners, flyers, digital screens, timetables for games, digital materials in social media and campaign website.

Olympic hockey games in Sochi 2014

A year later we continued with same theme. At the time it was the campaign for Olympic hockey games in Sochi. And because it was a Olympics I had this idea to make hockey helmets in same way and in same color as the Olympic rings are. We borrowed some helmets from our local Prisma and photoshooted those in our office. All the post-processing was made together again by me and my college Antti Hämäläinen.

Materials for this campaign: Posters, abribus, banners, flyers, digital screens, timetables for games, digital materials in social media and campaign website.

EA Sports NHL 13 - The Best players in Finland

In 2013 when Electronic Arts was released its newest NHL game for consoles it was time to clarify the best players with Xbox consoles in Finland. All of my life game consoles have been very close to my heart and I also love NHL games so this was a great chance to design a campaign like this. I made two different kind of poster series. Other visuals the gaming and other the "bad-ass" and tough attitude in the game. 

Materials for the campaign: Posters, flyers, banners, digital infoscreens, digital materials to social media.