Skincare week for Orion

I made a bit different kind of marketing campaign for Orion's skincare week in 2016. The idea of "zombies" became to my mind because Finnish skin is very dry and pale in winter times and Finnish look and act little bit like zombies in this darkest and coldest time of the year. First of all I made a nice visual and for the campaigns starting day we made a flashmob in the center railway station of Helsinki. A professional dancers from Dance.fi crew were masked to zombies in the very morning and the left from Töölö to the railway station. Zombies travelled with trams and gave some free lotion samples to the passengers. When the crews arrived to the station there was car and sound system waiting and they started to dance Michael Jackson's Thriller among people. Campaign was a big success and it had an extra week in pharmacies. 

You can watch the video of the flashmob and the start of the campaign here